1.

Keep it brief

After recieving your email, I will send you a questionaree to review prior to scheduling a call.  The questions will encourage you to think deeper into how you envision the design, your audience, how it would be implemented upon completion, budget, and design preferences.

If I feel that the project is a good fit, I will put together a design brief.  Included in the brief will be an detailed overview of the project outcomes, business objectives, the cost of my services, and a project agreement -  the agreement must be signed before intiating the project.  After you approve of the brief and the agreement, then the fun begins!

2.

Visual Research

Before I open any software or put pen to paper, I do the research.  This is the step where I reference the brief and do a thorough search using tools on and offline to gather inspiration for the design.  Typically I like to browse design websites and look at different styles, references and concept interpretations.  I also like to dig deeper into the history of your business, the industry and related articles.

3.

Sketching/Conceptualizing

Work, work, work!  My favorite part of the design process is being able to release all the ideas I thought up and filling my sketchbook with different concepts, variations and styles until something clicks.  

After I feel satsified with the concepts, I will choose 3-5 to refine and present.  If revisions are requested, then I will take the feedback into consideration and make the necessary adjustments.

4.

Final Presentation

This is where I will finalize the concept(s) that the client approves.  Upon completion, I will format the design for print and digital purposes.  Any files the Client request will be included in the delivery.  As a bonus, I will include a style guide and instructions on how to use the files for convience.